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Amazon and Google to be investigated over concerns about fake reviews on sites


AMAZON and Google are to be investigated over whether they have broken consumer laws over lack of action against fake reviews.

The two tech giants will be investigated by the Competitions and Markets Authority (CMA) over whether they’ve done enough to protect shoppers against made-up reviews on its sites.

Reuters

Amazon and Google will be investigated over fake reviews[/caption]

The consumer watchdog said it will look into whether Amazon and Google have been removing fake or misleading reviews quickly from their sites.

It will also look into whether both companies have been imposing sanctions or penalties on reviewers and businesses to stop them from using made-up posts.

Andrea Coscelli, the CMA’s Chief Executive, said: “Our worry is that millions of online shoppers could be misled by reading fake reviews and then spending their money based on those recommendations.

“Equally, it’s simply not fair if some businesses can fake 5-star reviews to give their products or services the most prominence, while law-abiding businesses lose out.

“We are investigating concerns that Amazon and Google have not been doing enough to prevent or remove fake reviews to protect customers and honest businesses.

“It’s important that these tech platforms take responsibility and we stand ready to take action if we find that they are not doing enough.”

More to follow…

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