CRISTIANO RONALDO’s Coca-Cola stunt at a press conference on Monday has seen the company’s share price drop considerably.
It has proved costly for Coca-Cola, with the company’s value reducing by $4billion (£2.8bn) as a result of Ronaldo’s actions.
The Juventus forward removed two bottles of the fizzy drink from the desk in front of him during his pre-match press conference ahead of Portugal’s game against Hungary.
He told those in attendance to drink water instead, despite featuring in a Coca Cola advert in 2006.
Less than 24 hours have passed but Coca-Cola’s share price has dropped from $56.10 (£39.80) to $55.22 (£39.19).
And that means the company’s value now sits at $238bn (£169bn), down from $242bn (£171bn) before Ronaldo’s antics.
The company has since issued a statement in response to CR7’s actions, saying “everyone is entitled to their drink preferences” and that everyone has different “tastes and needs”.
A spokesperson added: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”
And while Coca-Cola were trying to save face on Tuesday, Ronaldo was his typical self on the pitch against Hungary.
He expressed rage at team-mate Diogo Jota before playing a vital role in securing three points in the second half at the Ferenc Puskas Stadium.
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Raphael Guerreiro gave Portugal the lead before a Ronaldo penalty and another close-range effort in injury time wrapped up an impressive 3-0 win.
The goals mean Ronaldo is now the record scorer in European Championship history.
He has now scored in five different European Championships, more than Poland have managed, taking his international record to 106 goals in 176 games.
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