Tech

Even more Fire TV users just unlocked the biggest upgrade since its launch


With the arrival of these new user profiles, these shortcuts will now be divided based on who was logged in when bingeing through a series. So, if you’re only a few episodes into Mare Of Easttown and Industry, but your partner has binged to the season finale – these will be separate and only appear when the correct person is logged in.

Not only that, but each user profile will have its own Watch List, so you’ll be able to queue up a list of films and shows that you’re keen to watch – and it won’t impact anyone else who watches the same telly as they’ll be able to create their own lists. Profiles should ensure that everyone gets a highly personalised experience when using a Fire TV. Until now, that’s only really been true for those who live alone… or have a different Fire TV Stick in every room in the house.

As well as profiles, Amazon has tweaked how it makes recommendations. Following the update, you’ll notice a new Find tab at the top of the user interface. This is designed to bring together all of the boxsets and movies that Amazon thinks you’ll enjoy based on your previous viewing. As before, these will include recommendations from a variety of streaming services – not just Prime Video – so expect to see new boxsets from Disney+, Shudder, and Netflix in the mix too.



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