Apple’s impressive sales stats were helped by big sales of its Watch SE and Series 6 which launched in the last part of 2020.
The SE included a swathe of health and fitness features at a much lower price and the Series 6 brought Oxygen level readings to these wearables for the first time along with new colours and a brighter Retina screen.
Speaking about the stats, Counterpoint Senior Analyst Sujeong Lim said, “Price band dynamics during Q4 2020 indicate ASPs (average selling prices) are on the rise. 2019’s biggest segment ($101-$200) shrank by 7%pts, while the more premium $300-plus segments grew by 8%pts, helped tremendously by Apple, which enjoyed a dominant market share of over 70% in this category. Apple’s success with its Watch SE model will likely spur others like Samsung to release similar variants, moving closer to the mass market. Over a three to four years timeframe, we see budget players like OPPO and realme gaining a significant share, intensifying overall competition and bringing down the prices.”