Guy Ritchie’s pub Lore of the Land on FIRE in central London with 70 firefighters tackling blaze

A FIRE has today broken out at film director Guy Ritchie’s central London pub.

Firefighters are currently working to tackle the blaze at the Lore of the Land in Fitzrovia.

London Fire Brigade

The fire brigade at the pub in central London[/caption]

Guy Ritchie used furlough cash to pay staff at his pub company
Guy Ritchie opened the pub last year

Plumes of black smoke could be seen billowing across the sky as flames erupted from the pub at around midday.

It is understood the establishment is temporarily closed but it is not known why.

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London Fire Brigade say no one was injured in the blaze with a road closure now in place.

It is not clear if Lock Stock director Ritchie was in the pub when the fire broke out.

The film director set up Ritchie’s Fatboy Pub Company three years ago to run the Lore of the Land pub in Fitzrovia, central London
The Lore of the Land in Fitzrovia

Station Commander Jason Fisby said: “The fire is within the extraction system from the first floor to the roof vent. There are no reports of any injuries.

“Access to the seat of the fire is challenging and very labour intensive. The number of fire engines at the scene is a reflection of the need for a high turn over of firefighters wearing breathing apparatus.

“Firefighters are carrying out salvage work and trying to prevent water damage on the floors below.”

The brigade said crews from Islington and surrounding fire stations are at the scene and the cause of the blaze is currently unknown.

Ritchie opened up the pub last year with beer from his Gritchie Brewing Company served downstairs along with bar snacks such as Jerusalem artichoke pate with crispy chicken skin and a seed cracker.

Customers at the gastro pub upstairs can tuck into venison from his country estate in Wiltshire.

The Sun revealed in February how Ritchie left taxpayers footing his bar bill by using furlough cash to pay staff – despite being worth £100million.

Ritchie, married to Jacqui Ainsley-Ritchie, is worth more than £100million
It is not known if Ritchie, pictured with wife Jacqui Ainsley-Ritchie, was at the pub

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