Now the product is back with a sleeker, slimmer look, round lenses and 3D cameras. Like its predecessors, the glasses lets users take photos and videos by tapping a button on the frame, and transferring them to the Snapchat app. Spectacles’ dual HD cameras aim to capture depth and dimension with 3D in the same way as the human eye.
In a video teased on social media, Snapchat teased the new special effects users can add to their “Snaps” with Spectacles. For example, it showed videos overlayed with an augmented reality sting ray or bright pink bird.
The company told CNN Business it sees a future where computing, such as augmented reality, is overlaid on the world around you rather than only on a small screen. Snapchat is well-known for its AR filters, which allow users to put virtual flower crowns and dog ears on top of photos and videos.
Older versions came in bright colors like orange and blue, but the new model comes in black and “mineral,” a rose-gold shade.
But Snap may be learning from its mistakes. Snap said Spectacles 3 is a limited-edition product, and it will produce less of the new sunglasses than it has in the past.
Debra Aho Williamson, principal analyst at research firm eMarketer, praised Snap for continuing to experiment with its vision for AR, but said she doubts this new version of Spectacles will have “mass appeal.”
“The high price and clunky user interface will make most Snapchat users simply look the other way,” she said.