TV chef Tom Kerridge will charge £35 for fish and chips in his gourmet chippie at Harrods.
That is the cheapest main dish at the diner, which opens on Friday.
The meal includes market day fish, chips, curry sauce, tartare sauce and pease pudding.
But diners with £495 to spare can have just chips — topped with 250g of caviar and crème fraîche
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Tom, star of BBC2’s Saving Britain’s Pubs, also offers lobster and squid at Kerridge’s Fish & Chips in the posh London store.
In the Michelin-starred chef’s native Gloucester, a portion of cod and chips is typically just £6.
Tom, 47, already runs five restaurants in Marlow, Bucks, and London and Manchester.