Watch John Lewis Christmas advert featuring Excitable Edgar the dragon in full


The John Lewis Christmas advert 2019 is finally here – and it’s a treat for those among us seeking a return to the heart-warming ads of yore.

This year’s visual delight sees Edgar the excitable green dragon teaming up with his best friend Ava in the run-up to Christmas.

The animated dragon can’t contain his excitement for Christmas, resulting in total disaster every time he’s introduced to the other people living in their historical village.

As Edgar and Ava join a group of children to build a snowman, Edgar attempts to stick a carrot on his chilly pal – but instead lets slip a puff of flame, instantly melting the kids’ creation.

Edgar the green dragon loves Christmas too much

The children are furious when Edgar melts their snowman

The next scene sees the villagers enjoying their ice-rink, skating round merrily under the crisp winter sky.

But once again, Edgar’s excitement leads to destruction when he accidentally lights up the rink, sending the villagers into freezing slush.

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John Lewis Christmas advert 2019

Edgar’s third chance of behaving himself comes when the whole community gathers in the village square to admire the lavishly decorated Christmas tree and the pretty lights.

Edgar walks through the town with Ruby

Edgar cannot control his fiery bursts

But the dragon can’t control himself, despite Ava wrapping a scarf around his snout, and manages to set the tree on fire, burning up all the Christmas decorations.

Close to tears, Edgar flees from the village, locking himself up at home so he can’t bother anyone else.

The villagers can’t believe Edgar has ruined their Christmas tree

Drastic action is required

However, Ava is determined to give Edgar the Christmas he’s so desperate to enjoy, and knocks on his door bearing a wrapped gift – although her friend is too ashamed to see her.

Ava comes bearing gifts

But Edgar is too ashamed to see anyone

The last scene of the advert shows the villagers getting together for their annual Christmas feast, with tables groaning under the weight of all their food.

Ava blows a bugle to announce the arrival of their guest of honour – but as Edgar walks in, everyone dives for cover.

It’s not until the dragon unveils the present Ava has given him that they breathe a sigh of relief: a perfectly shaped Christmas pudding gleams in his paws.

Ava is determined to give Edgar the Christmas he’s desperate to enjoy

They turn up to the feast – where Edgar gently sets his gifted Christmas pudding alight

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John Lewis Christmas advert 2019

As the villagers relax, Edgar gently sets the dessert alight with a tiny puff of flame – and Christmas is saved.

The townsfolk are apprehensive

The advert was made in partnership with ad agency adam&eveDDB, which was behind the first John Lewis tear-jerker, the story of the little boy who couldn’t wait for Christmas in 2011.

It cost an estimated £8million and was filmed over two weeks in Bulgaria.

What do you think of the John Lewis Christmas ad? Let us know in the comments below.


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