IF one thing is certain, it’s that Kim Kardashian knows how to market herself and her brands.
Her newest publicity stunt rolled through our Instagram feeds on Friday.
What is Kim Kardashian’s SKIMS car?
Kim posted photos on Instagram posing in her SKIMS with her matching Lamborghini that was wrapped in the same cozy material as her SKIMS outfit.
She wrote: “OMG isn’t this the cutest and funniest thing ever??? A new lambo w everything @skims cozy fabric! We’re coming out w new Cozy styles soon! Get cozy in 6 colors and sizes XXS-5X on Monday, 06.14 at 9AM PT on SKIMS.COM and join the waitlist now for early access to shop.”
The SKIMS founder also posted a video showing off her newest SKIMS accessory, “You guys, my new ride is here,” Kim says in the footage.
“Look at this. This is all the Cozy fabric for SKIMS. I’m matching the car. Is this not the cutest thing ever?”
What is SKIMS?
Kim launched her line in September of 2019 with a successful launch acquiring an estimated $2 million in sales occurred within minutes.
She the collection was designed as “the next generation of underwear, loungewear and shapewear” created for every body.
They recently dropped their silk pajama sets and are restocking their loungewear sets that Kim is modeling with her Lamborghini on June 14.
SKIMS are sold online and at big-name retailers like Nordstrom, Net-a-Porter, and Ssense.
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How much does SKIMS shapewear cost?
The price of SKIMS shapewear varies.
Underwear is about $18 to $20 a pair.
Bras, on average, are between $28 and $32 a set.
And full body shapewear starts at about $58.